According to the report; “…hybris has continued to mature as a solution over the past two years — and gained market share quickly as a result… The key differentiators of hybris remain strong product content management tools, catalog management, enterprise integration, and globalization/internationalization capabilities. Its eCommerce features have also matured notably, and there is a well-defined ability to extend the product and customize it to develop differentiated eCommerce sites across a variety of verticals.”
“Our focus on the B2C commerce market is the cornerstone of our success and heritage in the retail and industry markets,” said Ariel Lüdi, CEO of hybris. “With our continued success we are leading the vendor pack in the evolution towards true omnichannel commerce. As a result, we are very pleased to see that our technology focus in B2C is gaining us recognition as a leader in this growing and dynamic sector of commerce.”
According to the Forrester B2C Commerce Suite Wave report, “Today’s multichannel businesses are increasingly multisite and multibrand businesses. This trend enables more specific and targeted marketing opportunities for customers; they can also benefit from search engine optimization (SEO) by enabling the use of more specific terms and metadata to target related search terms. Innovative merchandising and marketing in areas like flash sales, social commerce, and mobile commerce are also driving forces behind the need to support a diverse set of sites and customer touchpoints from a common infrastructure.”
A copy of the report can be downloaded here: http://www.hybris.com/forrester-wave-Q3-2012
About hybris
hybris helps businesses on every continent sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers "OmniCommerce™": state-of-the-art master data management and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 400 companies have chosen hybris, including global B2B brands W.W. Grainger, Houghton Mifflin Harcourt, Thomson-Reuters, and Thermo Fisher Scientific as well as consumer brands P&G, Toys”R”Us, Levi’s, Gymboree, Starbucks, and Bridgestone Tires. hybris has operations in 15 countries around the globe. hybris is the future of commerce™. For more information, visit http://www.hybris.com
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