According to a recent survey by the company1, more than 85 percent of respondents state iPhone is their primary device for capturing photos and videos. With so much content generated on iPhone, consumers are looking for additional ways to manage data. To encourage more routine external backup, Western Digital combined charging with back up, giving users a seamless and simple solution for backing up their iPhone or iPad.
“iPhone users care deeply about their content and understand the importance of protecting it. Our top priority is to offer convenient solutions like the iXpand Base that fit with people’s everyday habits so they don’t have to change their routine, and never have to worry about losing memories,” said Jim Welsh, senior vice president, Client Solutions, Western Digital.
With up to 256GB2 of local storage, the SanDisk iXpand Base gives consumers plenty of room to automatically save files in their original quality, with no need to pay monthly fees for cloud-based storage3. The iXpand Base is designed with a compact form factor, allowing it to conveniently sit on a nightstand or desk, has a soft rubber top to place a phone and a wrap-around groove to keep a Lighting cable tidy and organized. It is engineered to quickly charge an iPhone with 15W of power while backing up all of its data via the companion iXpand Base app. Restoring backed up content to an iPhone is also fast and easy. Whether restoring to a current phone or a new one, consumers simply plug in, open the iXpand Base app and tap restore to transfer files back to the iPhone.
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