The lineup includes ZenFone 5Z and ZenFone 5, exciting high-performance 6.2-inch dual-camera smartphones that are the first ever ZenFone models to harness the power of artificial intelligence (AI), and which feature all-screen displays with a 90% screen-to-body ratio in a remarkably compact size that's comparable to a standard 5.5-inch smartphone. ZenFone 5Z — which starts at the groundbreaking price of just €479[1] — is an extreme-performance version of ZenFone 5 powered by the latest flagship Qualcomm® Snapdragon™ 845 Mobile Platform with the Qualcomm Artificial Intelligence Engine (AIE), featuring up to 8GB RAM and 256GB ROM for breathtaking performance and the most accelerated AI experiences. ZenFone 5 is the first smartphone available worldwide to be powered by the latest Qualcomm Snapdragon 636 Mobile Platform.
ZenFone 5 Lite is a stylish 6-inch smartphone featuring the world's first globally-announced true four-camera system, with a high-resolution camera and a 120° wide-angle camera at both front and rear.
“We embarked on the ZenFone project four years ago with the idea to create empowering luxury for everyone to enjoy,” said Mr. Shen. “Today, the ZenFone 5 Series is the most intelligent ZenFone series ever, utilizing advanced AI algorithms and big-data analytics to provide users with a unique slate of intelligent camera, communication and convenience features.”
Joining Mr. Shen on-stage for the announcement, Qualcomm President Cristiano Amon commented, “We are excited to continue to work with ASUS to bring the latest advancements in mobile to consumers with the ZenFone 5 Series. Powered by powerful Snapdragon Mobile Platforms, ZenFone 5Z (Snapdragon 845 with the AIE) and ZenFone 5 (Snapdragon 636) will support superior user experiences that include dual cameras and artificial intelligence.”
Following the press event, OK Go — a multi-award-winning rock band from the US, whose honors include a GRAMMY® — performed live at the after party. OK Go has joined in partnership with ASUS to work on the ZenFone 5 marketing campaign.
In addition to the products unveiled on stage, the brand-new ZenFone Max (M1) smartphone and ASUS NovaGo always-connected laptop were also showcased in the demo area.
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