HyperX, the gaming division of Kingston
Technology Company, Inc. and Allied Esports, a global esports entertainment
company, today announced an exclusive naming
rights partnership and multiyear agreement under which Allied Esports’ global
flagship property, located at the Luxor Hotel & Casino, was newly named the
HyperX Esports Arena Las Vegas, the first dedicated esports venue on the Las
Vegas Strip.
The new deal
expands on an already robust partnership between Allied Esports and HyperX.
Earlier this year, HyperX became the Official Peripheral and Arena Partner of
the Las Vegas arena, equipping gamers with HyperX headsets, keyboards, mice and
mouse pads for esports tournaments, special events and daily play. The new
HyperX Esports Arena Las Vegas has opened in March 2018 and quickly become a
global destination for esports fans, players, streamers, and teams. The venue
has staged some of the most popular esports entertainment events and
productions of the year across a variety of game genres and titles.
“HyperX’s
commitment and dedication to all things esports has helped to propel the brand
to become a favorite for professional and casual gamers, and attaining the
naming rights for HyperX Esports Arena Las Vegas allows us a great opportunity
to grow our audience,” said HyperX. “Allied Esports is a respected esports
partner for us and we look forward to announcing more successes with them.”
As part of the
partnership, HyperX will be sponsoring events at HyperX Esports Arena Las
Vegas. From January 9-12 during CES 2019, HyperX is planning a variety of
social and marketing activities that will include the newly announced HyperX
Esports Arena Las Vegas. More information on the CES activations and other
HyperX-sponsored events currently in the planning stages will be available
closer to the event dates.
About Allied
Esports
Allied Esports
is a premier esports entertainment company with a global network of dedicated
esports properties and content production facilities. Its mission is to connect
players, streamers and fans via integrated arenas and mobile esports trucks
around the world that serve as both gaming battlegrounds and every day content
generation hubs. Allied Esports is a subsidiary of Ourgame International
(SEHK:899), owner of WPT Enterprises, Inc., the operator of The World Poker
Tour.
The Allied
Esports Property Network currently spans ten properties in the top three
esports markets across the globe: North America’s HyperX Esports Arena Las
Vegas, Esports Arena Orange County, Esports Arena Oakland and Esports Truck
“Big Meta”; Europe’s ELC Gaming, Esports Truck “Big Betty” and Esports Studio
in Hamburg, Germany; and China’s Lianmeng Dianjing in Beijing, Lianmeng
Dianjing SEG Arena in Shenzhen, Lianmeng Dianjing Tianjin Arena and Lianmeng
Dianjing Gui’an Arena.
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